Podcast: She Built It
by Melanie Barr
On She Built It®, Dr. Angela Casey, double board-certified dermatologist, micrographic surgeon, residency program director, and founder of Bright Girl Skincare, shares why the patients she operates on every day inspired her to build a consumer brand for teens.
After years of treating skin cancers that could have been prevented with early habits, Dr. Casey created Bright Girl: a clinically tested, clean skincare line designed to build consistent daily routines in teens and tweens. She walks through the three-year R&D process, how she bootstrapped without outside capital, the challenges of marketing a brand she believed in, and how she balances being a surgeon, professor, mom of three daughters, and founder.
This conversation is a masterclass in building with purpose, starting with proof, and leading a mission-driven business without a business degree.